In 2022, RUGD was a two-person operation on the Sunshine Coast with a simple question: why does every Australian have to carry four or five different drink containers to get through a day outdoors?

The travel mug for the morning coffee on the drive to the boat ramp. The stubby cooler for the first cold one on the water. The tumbler for water at the beach. The bottle holder for the golf bag. The bottle opener that's always in the wrong bag.

What if one product did all of it?

That question became the StubCup. Designed in 2022, launched in 2023, and now the most reviewed 5-in-1 stubby cooler and coffee cup in Australia.

Built on the Sunshine Coast for the Australian outdoors

The Sunshine Coast is not a bad place to design an outdoor lifestyle product. Fishing, camping, beach days, golf, backyard BBQs — the full range of Australian outdoor life happens right outside the door. Every decision made in the StubCup's design came from living that life and knowing what the product needed to do.

The XXXX Gold longneck 375ml in the product imagery is not an accident. It is a nod to the Australian beer culture the StubCup was designed around. The slimline base that fits every standard cupholder was designed for ute cupholders, boat cupholders, camp chair holders — not American SUVs. The 15 colours were chosen to suit the Australian outdoor palette.

This is not a product designed overseas and adapted for Australian shelves. It was designed here, by people who live the lifestyle they were designing for.

What three years of reviews looks like

Seven hundred five star reviews from verified Australian buyers tells a specific story. It is not one type of customer. It is every type.

Tradies who keep it in the ute and use it from the first coffee before the sun comes up to the knock-off beer when the tools go down. Mums who keep it in the car and never leave it behind because it actually keeps the coffee hot through the school run. Fishers who take it on the tinnie and know it will handle salt air and a full day in the sun without a warm beer to show for it. Golfers who carry it in the bag from the first tee to the 19th hole and back again. Campers who use it for coffee at dawn and cold drinks all afternoon on the same cup.

700 reviews is three years of Australians telling other Australians that the StubCup works. That is the most honest marketing available.

The 5-in-1 functions — three years on

The five functions have not changed since launch because they did not need to.

Can cooler — 330ml, 355ml, and 375ml cans with silicone lid seal. Cold for 24 hours.

Bottle cooler — standard longneck bottles in the same size range. Built-in bottle opener in the base handles the cap.

Hot coffee cup — SwigSip flip-top lid, suction seal, one-handed operation. Hot for 6 hours. Doesn't leak in a bag or drip on the drive.

Cold drink tumbler — direct pour for water, iced coffee, juice. Cold for 24 hours from the same cup that held the morning coffee.

Built-in bottle opener — permanently integrated into the stainless steel base. There on day one and still there now.

304 food-grade stainless steel interior. Double-wall vacuum insulation. Powder-coated exterior that handles the boat, the campsite, the worksite, and the beach without fading, cracking, or smelling like neoprene.

What it means to be first

Being first in a category does not guarantee anything on its own. Plenty of products were first and were overtaken by better ones.

What being first and having 700 reviews means is that the product earned its position the hard way — one customer at a time, over three years, in real conditions. The reviews are not from a launch push or a gifted influencer campaign. They are from Australians who bought the StubCup, used it in the field, and came back to tell other Australians it is worth buying.

That track record is the most valuable thing a drinkware product can have. And it is something that only comes with time.

The category is growing — and that is good

As more brands in Australia take notice of the 5-in-1 stubby cooler and coffee cup category, it is a signal that the concept RUGD pioneered in 2023 is genuinely resonating with Australian consumers.

More interest in the category means more Australians searching for 5-in-1 stubby coolers. And when they search, they find the original. The one with 700 reviews. The one designed on the Sunshine Coast. The one that has been doing this since 2023.

The StubCup from RUGD. Still the original. Still the most reviewed. Still the most multifunctional.

Get out. Get RUGD.