Privacy Policy

Last updated: November 2025

This Privacy Policy describes how Get Rug’d (“Get Rug’d”, “we”, “our”, or “us”) collects, uses, and discloses your personal information when you visit or make a purchase from getrugd.com (the “Site”), interact with our marketing, or use our services.

If you have questions, need more information, or wish to make a privacy request, contact us at:

📧 hello@getrugd.com

1. Personal Information We Collect

We collect information to operate our Site, provide our services, and improve your experience. “Personal Information” means any information relating to an identifiable individual.

1.1 Device Information

Collected automatically when you access the Site.

  • IP address

  • Browser type

  • Time zone

  • Cookies

  • Pages viewed

  • Referring/exit pages

  • How you interact with the Site

Purpose:
To load the Site correctly, perform analytics, improve performance, prevent fraud, and personalise your experience.

Collected through:
Cookies, web beacons, log files, Shopify tools, Microsoft Clarity, and Google Analytics.

Shared with:
Shopify, analytics providers, and advertising partners.

1.2 Order Information

Collected when you make a purchase or attempt to make a purchase.

  • Name

  • Billing and shipping address

  • Email

  • Phone number

  • Payment details

  • Order history

Purpose:
To fulfil and manage orders, process payments, arrange shipping, send order updates, detect fraud, and provide customer support.

Shared with:
Shopify, payment processors, fulfilment/shipping providers, and customer support tools.

1.3 Customer Support Information

If you contact us, we may collect:

  • Email address

  • Phone number

  • Order details

  • Any information you voluntarily provide

Purpose:
To resolve issues and assist you.

1.4 Cookies & Tracking Technologies

We use a variety of cookies to:

  • Enable the store to function

  • Remember your preferences

  • Track cart activity (including abandoned carts)

  • Perform analytics

  • Deliver personalised advertising

A full list of cookies is available within Shopify’s documentation.

1.5 Currency & Location Selection

By using our website, you agree that third parties may process your IP address to determine your location for pricing/currency display. A short-term session cookie stores your selected currency.

2. SMS Marketing & Communications

This section is provided to comply with SMS regulations, Klaviyo requirements, and abandoned cart SMS rules. For full details, please refer to our Mobile Terms of Service page.

2.1 SMS Program Overview

By subscribing to Get Rug’d SMS updates, you agree to receive recurring text messages from us at the mobile number you provide. These may include:

  • Order and shipping notifications

  • Customer support messages

  • Product announcements

  • Promotions and offers

  • Abandoned cart reminders

  • Other transactional or marketing messages

Message frequency varies.
Message & data rates may apply.
You can unsubscribe at any time by replying STOP.

2.2 How SMS Data Is Used

When you sign up for SMS, we collect and use your mobile number to:

  • Send relevant text messages

  • Personalise your experience

  • Track engagement (e.g., link clicks)

  • Improve our communications

  • Deliver abandoned cart texts if you leave items in your cart and have opted in for SMS

2.3 Abandoned Cart SMS Disclosure

Get Rug’d uses cookies, pixels, and similar technologies to track cart activity.
If you have opted in to SMS marketing:

We may use this information to determine when to send cart reminder messages via SMS.

2.4 SMS Opt-In Data Is Not Shared

We may share customer data with service providers to operate our business, but:

Text messaging originator opt-in data and consent will not be shared with any third parties for marketing purposes.
This SMS consent data is used solely to provide the SMS service.

This is required for compliance with Klaviyo, TCPA-style guidelines, and global best practice.

2.5 Location Awareness (if applicable)

If SMS timing is adjusted based on your time zone or area code, the location is inferred solely from:

  • IP address

  • Shipping address

  • Mobile number area code

We do not use precise GPS location for SMS marketing.

3. How We Use Personal Information

We use personal information to:

  • Provide and operate our online store

  • Process payments

  • Ship orders

  • Communicate with you about your purchase

  • Send marketing (email, SMS, social ads, etc.)

  • Improve the Site and our offerings

  • Detect fraud

  • Run promotions and advertising campaigns

  • Honour your preferences

4. Sharing Personal Information

We share data only when necessary to operate the business.

We may share your information with:

  • Shopify (our e-commerce platform)

  • Payment processors

  • Shipping & logistics partners

  • Email & SMS providers (e.g., Klaviyo)

  • Advertising partners (Google, Meta, TikTok, Microsoft)

  • Analytics providers

We may also share information to comply with legal requests, enforce our rights, or prevent fraud.

SMS opt-in data is excluded from third-party sharing (see section 2.4).

Shopify’s privacy policy:
https://www.shopify.com/legal/privacy

5. Behavioural & Targeted Advertising

We use browsing behaviour, purchase activity, and cookie data to deliver relevant ads.

Your data may be shared with advertising networks such as:

  • Google Ads

  • Meta/Facebook Ads

  • Shopify Audiences

  • Microsoft Ads

You can opt out here:

6. International Data Transfers

Shopify stores data in the United States, Canada, Ireland, and other locations. Your information may be transferred outside your country.

For EU/EEA residents, Shopify uses legal mechanisms aligned with GDPR.

7. Your Rights

Depending on your location, you may have rights to:

  • Access your data

  • Correct or update data

  • Delete your data

  • Request a copy of your data

  • Object to processing

  • Withdraw consent

  • Opt out of marketing (email & SMS)

To exercise these rights:
📧 hello@getrugd.com

8. Data Retention

We retain order information and account data until you request deletion, unless we are required to keep it for legal or accounting obligations.

9. Do Not Track

Because the industry lacks a consistent standard, we do not alter our behaviour in response to “Do Not Track” signals.

10. Changes to This Policy

We may update this policy to reflect changes in our services, operations, or legal obligations. We recommend reviewing it periodically.

11. Contact Us

For questions, privacy requests, or concerns:

📧 hello@getrugd.com
Get Rug’d, Australia