RUGD Creator Program
Come and make content with us.
We're a small Australian brand, and pretty much everything that works for us has come from creators like you filming their own thing rather than us handing out scripts. That's where the RUGD Creator Program comes in. You upload your videos through Trybe (a platform built for running creator videos as ads), we run the best ones, and you earn a share of everything we spend behind them.
Join the programFree to join, takes about two minutes.
About the program
As a RUGD Creator in Trybe, you'll be able to see what's actually working, both across your own content and everyone else's, including which videos are driving the most sales for us. From there you can take what's performing, put your own spin on it, and make something better.
That feedback loop is the whole reason we run it this way. Most creator work is a one off, where you send a video off and never find out whether it did anything. Here you get the numbers back on everything you make, so every video tells you something useful for the next one and you get sharper as you go.
It's worth knowing this isn't a one and done upload. Meta's algorithm decides what keeps running, and as more creators come on board a video that's doing well one week can get replaced by something that performs better. The creators who earn steadily are the ones who keep putting new content in rather than uploading once and waiting.
- Join Trybe
- Request a sample
- Create content
- Upload your video
- See what's working
- Get paid weekly
How it works
You upload your video
Work from the brief we send you, spend your effort on the first two seconds, and shoot it in your own style. Camping, the beach, the commute, wherever a RUGD product ends up in your day.
- Uploaded to TrybeDone
- Reviewed by RUGDDone
- Running on MetaLive
- Scaling spendNext
We run it as an ad
We build the ad and run it on Meta. You don't pay for anything, you don't manage the campaign, and we handle the whole thing.
You earn while it runs
5% of the ad spend behind your video, tracked live in your profile. The longer we run it, the more you earn.
What that adds up to
Drag to see what one of your videos earns at different levels of ad spend.
Your video only needs to work once. From there we keep spending behind it.
There's no cap and no fixed fee. A flat rate stops the day you invoice, this keeps paying you for as long as the ad runs. Payouts go out weekly, straight to your account.
This applies to approved ads, so not every video gets run. When you join we send you a short brief with the angles and hooks that tend to work for RUGD, which is there to give you direction rather than a script to follow. The videos that perform best for us are the ones where a creator has taken that and done their own thing with it.
The kind of thing that works
Real creator videos we've run as ads. Nothing polished, nothing scripted.
Vertical, around 30 seconds, and a strong first two seconds. That's most of it.
Getting started
-
Create your Trybe account
If you already have a Trybe account, log in and request to join the RUGD program.
Join the program -
Wait for approval
We review every request. Once you're approved the RUGD program shows up in your dashboard.
-
Request a product
Head to the products section and send a sample request through. Tell us the colour you'd like and we'll ship it out to you.
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Film and upload
Upload straight into Trybe. Anything RUGD you've already got sitting in your camera roll can go in too.
-
Get paid weekly
If we run your video, the spend and your earnings track live in your profile.
RUGD
- 4 Approved
- 1 Pending
- 1 Revision
- 0 Rejected
- Jimny setup, morning coffee$612.40
- Beach arvo, lid swap$383.15
- Five things in one cup$244.95
An example of what your dashboard looks like once a few of your videos are running. Numbers are illustrative.
Questions we get asked
Is it free to join?
Yes, completely. You just need a Trybe account and somewhere for us to send your earnings. There's nothing to pay at any point.
Do I need a big following?
No. We care a lot more about whether the content fits the RUGD world than how many followers you have. Some of our best performing videos have come from smaller accounts.
How much can I actually earn?
You get 5% of whatever we spend running your video as an ad, and there's no cap on it. A video with $10,000 behind it earns you $500. Our best performing creator video has had just under $40,000 behind it, which would be close to $2,000.
Worth noting if you've used Trybe with other brands: some pay commission per sale. We pay on ad spend instead, so you earn while the ad is running whether or not it converts that day.
How and when do I get paid?
Payouts go out weekly through Trybe, straight to your account. You can see the ad spend and your earnings tracking live in your profile, so there's no invoicing us and no waiting on terms.
Will the ad run from my account?
Sometimes. Trybe lets us run approved videos as whitelisted or partnership ads, which means the ad can appear from your handle rather than ours. We'll only ever do that with content you've submitted to the program.
If you'd rather we didn't, just let us know and we'll run it from the RUGD account instead. It makes no difference to what you earn.
How long will my ad run for?
There's no set length. It runs while it's performing, which might be a few weeks or a few months. We don't run anything indefinitely because ads fatigue over time. The same people see it too often, it stops pulling its weight, and we wind the spend back.
That's normal and it isn't a reflection on the video. It's also why uploading regularly matters, since having something new coming through is what keeps your earnings ticking over.
Do I need to keep uploading?
If you want to keep earning, yes. This isn't a one and done upload. Meta's algorithm decides which ads keep running, so a video that's performing well one week can get replaced when something better comes in, and more creators join the program all the time.
It's not a race though. The creators who do well are simply the ones who keep making things rather than uploading once and waiting to see what happens.
What if you never run my video?
Then there's nothing to earn from it, and we'd rather be upfront about that. Not every video gets run as an ad. You keep the product either way, and you're welcome to keep uploading. The more you put in, the better your chances of one taking off.
Do I get to keep the product?
Yes, it's yours. We just ask that you create and submit content within 30 days of it arriving. If life gets in the way, message us in Trybe before then and we'll sort something out.
Can I request more than one product?
You can request whatever you like through Trybe, but every request gets reviewed individually rather than approved automatically. Tell us what you're planning to make and that helps a lot.
What kind of video works best?
Vertical, around 30 seconds, with a strong first two seconds. Talking to camera does well, so does real use out and about. Nothing polished, and no script to read out. Have a look at what other creators are uploading in Trybe for ideas.
I've already got RUGD footage. Can I use that?
Yes, use it to cut something new. Raw footage sitting in your camera roll is a great starting point and you're welcome to build fresh videos out of it.
The one thing to avoid is re-uploading a video you've already sent us that we've run as an ad. Meta doesn't respond well to the same content going up again, and those ones are pretty well exhausted on our end.
What about discount codes and affiliate commission?
That runs through GoAffPro and it's completely separate from Trybe. You get your own discount code to share, and you earn commission on any sales that come through it. If you'd like one set up, email us at hello@getrugd.com.
Use it wherever you'd normally point people, so link in bio, your own posts and stories. It doesn't apply to your Trybe videos though, since we run those as ads ourselves and discount codes can't go in them.
Can I work with other brands on Trybe?
Yes. Trybe isn't only us, so once you're set up you can join other brand programs on the same profile.
Is there an app?
Yes, the Trybe creator app is on iOS with Android on the way. Uploads, earnings and messages all sit in there, so you can submit straight from your phone.
Anything else, email hello@getrugd.com and we'll get back to you.
Ready when you are
Set up your profile, request a product, and start uploading.
Join the programQuestions? Email hello@getrugd.com